Uber

Overview

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Imagine you are a product manager tasked with enhancing Uber’s core ride-hailing service—its foundational and most widely-used product. The objective is to increase profitability while ensuring an optimal experience for both riders and drivers. Given Uber’s complex operational ecosystem, your task includes aligning product development with financial goals by leveraging Uber’s extensive technological infrastructure and data capabilities to improve efficiency, engagement, and satisfaction.

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By developing a strategy that balances profitability, regulatory compliance, and user satisfaction, your approach should reflect how you would navigate complex business constraints and Uber’s evolving market landscape.

Case Study