Phone Pe

Overview

You’ve been onboarded as a product consultant for PhonePe a product that is similar to GooglePay in terms of features and offerings. As a strategic decision maker, you have to work towards building a USP for PhonePe.

You must submit the following 2 parts –

PART 1: Research doc

Here, you have to recommend a strategy based on your research (qualitative and data insights to back it) wrt the product offering to set yourself apart with a Unique Selling Proposition (USP) for end customers. You have to prepare a document on market research. And for your competitors, list down their -

1. Product Strategy / Vision

2. Target Group(s) / Minimum Viable segment(s)

3. Environmental Factors 

4. Differentiators