Mumbai City F.C.

Overview

Gamifying Fan Engagement for Mumbai City F.C.

Background

Mumbai City F.C. is one of the prominent football clubs in the Indian Super League (ISL), with a passionate fan base. However, like many sports teams, the club faces the challenge of keeping fans engaged outside of match days and during the off-season. Mumbai City F.C. aims to deepen its connection with fans, attract new supporters, and increase user retention and engagement through an interactive, gamified experience.

Objective

Design a gamified solution for Mumbai City F.C. that builds long-term fan loyalty and makes the club a key part of fans' daily lives. Your solution should be digital (such as an app or web platform) and should drive fans to engage consistently, both during the season and off-season.

Key Goals:

1. Increase Fan Engagement: Create mechanisms to encourage fans to interact daily or weekly with the club’s content, players, or match-related activities.

2. Build Community and Loyalty: Foster a sense of community and belonging among fans, helping them feel closer to the team and other supporters.

3. Enhance Matchday Experience: Add excitement and reward fans for engaging with live matches, including both virtual and in-stadium fans.

4. Boost Merchandise and Ticket Sales: Encourage engagement that translates to increased sales of official merchandise, match tickets, and memberships.

Deliverables:

• Gamification Strategy Outline: A high-level overview of the gamification features you would include.

• User Journey Map: How a typical fan would navigate and interact with your gamified experience.

• Mockups / Wireframes (Optional): Visual representations of the key features of your proposed solution.

• Success Metrics: Define how you will measure the success of your solution (e.g., DAU/MAU, retention rates, increase in merchandise sales, etc.).